Know what to improve in your online shop—and why.
Turn connected data into clearer priorities for your shop. Start with opportunities in search, advertising, content and customer behaviour, with wider business questions supported where the relevant sources and capabilities are configured.
Where could your shop be missing opportunities?
Product discovery
Investigate opportunities in search and content that could help shoppers find relevant products.
Advertising performance
Identify campaign changes that deserve attention before deciding where to focus your budget.
Helpful content
Consider buying guides, product explanations and answers to customer questions.
Customer journeys
Where suitable behaviour and conversion data is connected, investigate where shoppers may be encountering friction.
Turn a performance question into proposed work.
Illustrative examples
Review a category page receiving impressions but few clicks.
Investigate a campaign with declining performance.
Assess whether a buying guide could answer questions about a product range.
These are illustrative examples, not actual findings about your shop.
Your team decides what changes.
Review the reasoning and supporting evidence before work proceeds. Your Marketing Controller can prioritise proposed tasks and coordinate approved work with your ecommerce team, agency or specialists.
Recommendations depend on your connected sources, available evidence and configured capabilities.
Build a clearer plan for your shop's marketing.
Talk to us about where Corelantis could help your ecommerce team focus its attention.